I love to discover subtle cultural differences. This amused me last week. My father-in-law brought it from Denmark as the kids miss it, given they never get the opportunity to go there. But although the kids are half Danish, their UK cultural programming was at work... I noticed that every time they reached for it to put it on their bread, they completely subconsciously assumed, wrongly in this case, that blue would be the milk chocolate and red would be plain!